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Gradual changes in repeat customers' adoption behavior toward responses to mobile direct mail coupon promotions

Journal Article


Abstract


Authors


  •   Kondo, Fumiyo N. (external author)
  •   Jian, Shen Zhong (external author)
  •   Akter, Shahriar

Publication Date


  • 2008

Citation


  • Kondo, F. N., Jian, S. & Akter, S. (2008). Gradual changes in repeat customers'' adoption behavior toward responses to mobile direct mail coupon promotions. International Journal of Mobile Marketing, 3 (2), 15-24.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/3123

Number Of Pages


  • 9

Start Page


  • 15

End Page


  • 24

Volume


  • 3

Issue


  • 2

Place Of Publication


  • http://mmaglobal.com/resources/international-journal-mobile-marketing/2008-editions

Abstract


Authors


  •   Kondo, Fumiyo N. (external author)
  •   Jian, Shen Zhong (external author)
  •   Akter, Shahriar

Publication Date


  • 2008

Citation


  • Kondo, F. N., Jian, S. & Akter, S. (2008). Gradual changes in repeat customers'' adoption behavior toward responses to mobile direct mail coupon promotions. International Journal of Mobile Marketing, 3 (2), 15-24.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/3123

Number Of Pages


  • 9

Start Page


  • 15

End Page


  • 24

Volume


  • 3

Issue


  • 2

Place Of Publication


  • http://mmaglobal.com/resources/international-journal-mobile-marketing/2008-editions