Exploring loyalty in mobile information services: the role of sound amusements

Citation

• Kondo, F. N., Hirata, J. & Akter, S. (2010). Exploring loyalty in mobile information services: the role of sound amusements. International Journal of Mobile Marketing, 5 (1), 125-140.

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/3120

Number Of Pages

• 15

Start Page

• 125

End Page

• 140

Volume

• 5

Issue

• 1

Place Of Publication

• http://mmaglobal.com/resources/international-journal-mobile-marketing

Abstract

UOW Authors

•   Kondo, Fumiyo N. (external author)
•   Hirata, Jiro (external author)
•   Akter, Md Shahriar

Publication Date

• 2010

Has Subject Area

• 1505 - MARKETING

Published In

• International Journal of Mobile Marketing  Journal

Citation

• Kondo, F. N., Hirata, J. & Akter, S. (2010). Exploring loyalty in mobile information services: the role of sound amusements. International Journal of Mobile Marketing, 5 (1), 125-140.

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/3120

Number Of Pages

• 15

Start Page

• 125

End Page

• 140

Volume

• 5

Issue

• 1

Place Of Publication

• http://mmaglobal.com/resources/international-journal-mobile-marketing