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Exploring loyalty in mobile information services: the role of sound amusements

Journal Article


Abstract


Authors


  •   Kondo, Fumiyo N. (external author)
  •   Hirata, Jiro (external author)
  •   Akter, Shahriar

Publication Date


  • 2010

Citation


  • Kondo, F. N., Hirata, J. & Akter, S. (2010). Exploring loyalty in mobile information services: the role of sound amusements. International Journal of Mobile Marketing, 5 (1), 125-140.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/3120

Number Of Pages


  • 15

Start Page


  • 125

End Page


  • 140

Volume


  • 5

Issue


  • 1

Place Of Publication


  • http://mmaglobal.com/resources/international-journal-mobile-marketing

Abstract


Authors


  •   Kondo, Fumiyo N. (external author)
  •   Hirata, Jiro (external author)
  •   Akter, Shahriar

Publication Date


  • 2010

Citation


  • Kondo, F. N., Hirata, J. & Akter, S. (2010). Exploring loyalty in mobile information services: the role of sound amusements. International Journal of Mobile Marketing, 5 (1), 125-140.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/3120

Number Of Pages


  • 15

Start Page


  • 125

End Page


  • 140

Volume


  • 5

Issue


  • 1

Place Of Publication


  • http://mmaglobal.com/resources/international-journal-mobile-marketing