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Competition and positioning

Chapter


Abstract


Publication Date


  • 2011

Citation


  • Noble, G. & Basil, D. Z. (2011). Competition and positioning. In G. Hastings, K. Angus & C. Bryant (Eds.), The SAGE handbook of social marketing (pp. 136-151). London: SAGE.

International Standard Book Number (isbn) 13


  • 9781849201889

Scopus Eid


  • 2-s2.0-84950238808

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2494

Book Title


  • The SAGE handbook of social marketing

Has Global Citation Frequency


Start Page


  • 136

End Page


  • 151

Place Of Publication


  • London

Abstract


Publication Date


  • 2011

Citation


  • Noble, G. & Basil, D. Z. (2011). Competition and positioning. In G. Hastings, K. Angus & C. Bryant (Eds.), The SAGE handbook of social marketing (pp. 136-151). London: SAGE.

International Standard Book Number (isbn) 13


  • 9781849201889

Scopus Eid


  • 2-s2.0-84950238808

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2494

Book Title


  • The SAGE handbook of social marketing

Has Global Citation Frequency


Start Page


  • 136

End Page


  • 151

Place Of Publication


  • London