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What ‘advertising knowledge’ comprises and how to get it

Journal Article


Abstract


Publication Date


  • 2011

Citation


  • Rossiter, J. R. (2011). What ‘advertising knowledge’ comprises and how to get it. International Journal of Advertising, 30 (5), 774-785.

Scopus Eid


  • 2-s2.0-83655192439

Has Global Citation Frequency


Number Of Pages


  • 11

Start Page


  • 774

End Page


  • 785

Volume


  • 30

Issue


  • 5

Abstract


Publication Date


  • 2011

Citation


  • Rossiter, J. R. (2011). What ‘advertising knowledge’ comprises and how to get it. International Journal of Advertising, 30 (5), 774-785.

Scopus Eid


  • 2-s2.0-83655192439

Has Global Citation Frequency


Number Of Pages


  • 11

Start Page


  • 774

End Page


  • 785

Volume


  • 30

Issue


  • 5