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Manipulating message variables for best practice in advertising CSR

Conference Paper


Abstract


Publication Date


  • 2011

Citation


  • Pomering, A. A., Johnson, L. & Noble, G. (2011). Manipulating message variables for best practice in advertising CSR. CSR Communication Conference Amsterdam: University of Amsterdam and VU University of Amsterdam..

Place Of Publication


  • http://www.csr-communication-conference.org/

Abstract


Publication Date


  • 2011

Citation


  • Pomering, A. A., Johnson, L. & Noble, G. (2011). Manipulating message variables for best practice in advertising CSR. CSR Communication Conference Amsterdam: University of Amsterdam and VU University of Amsterdam..

Place Of Publication


  • http://www.csr-communication-conference.org/