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Defining the necessary components of creative, effective ads

Journal Article


Abstract


Publication Date


  • 2008

Citation


  • Rossiter, J. R. (2008). Defining the necessary components of creative, effective ads. Journal of Advertising, 37 (4), 139-144.

Number Of Pages


  • 5

Start Page


  • 139

End Page


  • 144

Volume


  • 37

Issue


  • 4

Abstract


Publication Date


  • 2008

Citation


  • Rossiter, J. R. (2008). Defining the necessary components of creative, effective ads. Journal of Advertising, 37 (4), 139-144.

Number Of Pages


  • 5

Start Page


  • 139

End Page


  • 144

Volume


  • 37

Issue


  • 4