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Consumers' salient beliefs regarding dairy products in the functional food era: a qualitative study using concepts from the theory of planned behaviour

Journal Article


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Abstract


  • Background

    Inadequate consumption of dairy products without appropriate dietary substitution may have deleterious

    health consequences. Social research reveals the factors that may impede compliance with dietary

    recommendations. This is particularly important given the recent introduction of functional dairy

    products. One of the challenges for public health professionals is to demonstrate the efficacy of

    nutrition education in improving attitudes toward nutrient rich foods. The aim of this study was to

    explore the salient beliefs of adult weight loss trial participants regarding both traditional and functional

    dairy products and to compare these with a control group not exposed to nutrition education Methods

    Six focus groups were conducted, three with weight loss trial completers (n=15) that had received

    nutrition education and three with individuals from the same region (n=14) to act as controls.

    Transcribed focus groups were coded using the Theory of Planned Behaviour theoretical framework.

    Results

    Non-trial participants perceived dairy foods as weight inducing and were sceptical of functional dairy

    products. A lack of time/ability to decipher dairy food labels was also discussed by these individuals. In

    contrast trial participants discussed several health benefits related to dairy foods, practised label reading

    and were confident in their ability to incorporate dairy foods into their diet. Normative beliefs expressed

    were similar for both groups indicating that these were more static and less amenable to change through

    nutrition education than control and behavioural beliefs.

    Conclusions

    Nutrition education provided as a result of weight loss trial participation influenced behavioural and

    control beliefs relating to dairy products. This study provides a proof of concept indication that nutrition

    education may improve attitudes towards dairy products and may thus be an important target for public

    health campaigns seeking to increase intake of this food group.

Publication Date


  • 2011

Citation


  • Nolan, D., Neale, E. P., Probst, Y., Charlton, K. E. & Tapsell, L. C. (2011). Consumers' salient beliefs regarding dairy products in the functional food era: a qualitative study using concepts from the theory of planned behaviour. BMC Public Health, 11 843.

Scopus Eid


  • 2-s2.0-80155151364

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2535&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/1482

Start Page


  • 843

Volume


  • 11

Place Of Publication


  • http://www.biomedcentral.com/content/pdf/1471-2458-11-843.pdf

Abstract


  • Background

    Inadequate consumption of dairy products without appropriate dietary substitution may have deleterious

    health consequences. Social research reveals the factors that may impede compliance with dietary

    recommendations. This is particularly important given the recent introduction of functional dairy

    products. One of the challenges for public health professionals is to demonstrate the efficacy of

    nutrition education in improving attitudes toward nutrient rich foods. The aim of this study was to

    explore the salient beliefs of adult weight loss trial participants regarding both traditional and functional

    dairy products and to compare these with a control group not exposed to nutrition education Methods

    Six focus groups were conducted, three with weight loss trial completers (n=15) that had received

    nutrition education and three with individuals from the same region (n=14) to act as controls.

    Transcribed focus groups were coded using the Theory of Planned Behaviour theoretical framework.

    Results

    Non-trial participants perceived dairy foods as weight inducing and were sceptical of functional dairy

    products. A lack of time/ability to decipher dairy food labels was also discussed by these individuals. In

    contrast trial participants discussed several health benefits related to dairy foods, practised label reading

    and were confident in their ability to incorporate dairy foods into their diet. Normative beliefs expressed

    were similar for both groups indicating that these were more static and less amenable to change through

    nutrition education than control and behavioural beliefs.

    Conclusions

    Nutrition education provided as a result of weight loss trial participation influenced behavioural and

    control beliefs relating to dairy products. This study provides a proof of concept indication that nutrition

    education may improve attitudes towards dairy products and may thus be an important target for public

    health campaigns seeking to increase intake of this food group.

Publication Date


  • 2011

Citation


  • Nolan, D., Neale, E. P., Probst, Y., Charlton, K. E. & Tapsell, L. C. (2011). Consumers' salient beliefs regarding dairy products in the functional food era: a qualitative study using concepts from the theory of planned behaviour. BMC Public Health, 11 843.

Scopus Eid


  • 2-s2.0-80155151364

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2535&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/1482

Start Page


  • 843

Volume


  • 11

Place Of Publication


  • http://www.biomedcentral.com/content/pdf/1471-2458-11-843.pdf