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Brand positioning: The three-level positioning procedure

Chapter


Abstract


  • Brand positioning is conceptualised as a management decision process that consists of three levels.

Publication Date


  • 2011

Citation


  • Rossiter, J. R. (2011). Brand positioning: The three-level positioning procedure. In M. D. Uncles (Eds.), Perspectives on Brand Management (pp. 61-74). Pranhran, Victoria: Tilde University Press/Palgrave Macmillan.

International Standard Book Number (isbn) 13


  • 9780734610652

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2314

Book Title


  • Perspectives on Brand Management

Start Page


  • 61

End Page


  • 74

Place Of Publication


  • Pranhran, Victoria

Abstract


  • Brand positioning is conceptualised as a management decision process that consists of three levels.

Publication Date


  • 2011

Citation


  • Rossiter, J. R. (2011). Brand positioning: The three-level positioning procedure. In M. D. Uncles (Eds.), Perspectives on Brand Management (pp. 61-74). Pranhran, Victoria: Tilde University Press/Palgrave Macmillan.

International Standard Book Number (isbn) 13


  • 9780734610652

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2314

Book Title


  • Perspectives on Brand Management

Start Page


  • 61

End Page


  • 74

Place Of Publication


  • Pranhran, Victoria