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Experiential value in social marketing: does this contribute towards consumers’ uptake of proactive, preventative health behaviours?

Conference Paper


Abstract


UOW Authors


  •   Zainuddin, Nadia
  •   Previte, Josephine (external author)
  •   Russell-Bennett, Rebekah (external author)

Publication Date


  • 2011

Citation


  • Zainuddin, N., Previte, J. & Russell-Bennett, R. (2011). Experiential value in social marketing: does this contribute towards consumers’ uptake of proactive, preventative health behaviours?. 2nd World Non-Profit & Social Marketing Conference Dublin, Ireland:

Place Of Publication


  • Dublin, Ireland

Abstract


UOW Authors


  •   Zainuddin, Nadia
  •   Previte, Josephine (external author)
  •   Russell-Bennett, Rebekah (external author)

Publication Date


  • 2011

Citation


  • Zainuddin, N., Previte, J. & Russell-Bennett, R. (2011). Experiential value in social marketing: does this contribute towards consumers’ uptake of proactive, preventative health behaviours?. 2nd World Non-Profit & Social Marketing Conference Dublin, Ireland:

Place Of Publication


  • Dublin, Ireland