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How is value created? A process model for value creation in government social marketing services

Conference Paper


Abstract


UOW Authors


  •   Zainuddin, Nadia
  •   Previte, Josephine (external author)
  •   Russell-Bennett, Rebekah (external author)

Publication Date


  • 2008

Citation


  • Zainuddin, N., Previte, J. & Russell-Bennett, R. (2008). How is value created? A process model for value creation in government social marketing services. World Social Marketing Conference 2008: Academic abstracts (pp. 120-123). Brighton, UK: The National Social Marketing Centre (NSM Centre).

Start Page


  • 120

End Page


  • 123

Place Of Publication


  • Brighton, UK

Abstract


UOW Authors


  •   Zainuddin, Nadia
  •   Previte, Josephine (external author)
  •   Russell-Bennett, Rebekah (external author)

Publication Date


  • 2008

Citation


  • Zainuddin, N., Previte, J. & Russell-Bennett, R. (2008). How is value created? A process model for value creation in government social marketing services. World Social Marketing Conference 2008: Academic abstracts (pp. 120-123). Brighton, UK: The National Social Marketing Centre (NSM Centre).

Start Page


  • 120

End Page


  • 123

Place Of Publication


  • Brighton, UK