This study empirically tests the relationship between the four factors of corporate
competitive capabilities (CCC) (cost leadership, differentiation, innovative marketing
and customer service) and business performance. The study specifically emphasises
small and medium enterprises (SMEs) in Malaysia. The study’ quantitative approach
is based on the responses of 135 Malaysian manufacturing SMEs responded to a
postal questionnaire. Empirical results from structural equation modelling (SEM)
demonstrate an insignificant relationship between CCC and business performance.