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Modelling Corporate Competitive Capabilities for SMEs in the Malaysian Manufacturing Sector: An Exploratory Study

Conference Paper


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Abstract

  • This study empirically tests the relationship between the four factors of corporate

    competitive capabilities (CCC) (cost leadership, differentiation, innovative marketing

    and customer service) and business performance. The study specifically emphasises

    small and medium enterprises (SMEs) in Malaysia. The study’ quantitative approach

    is based on the responses of 135 Malaysian manufacturing SMEs responded to a

    postal questionnaire. Empirical results from structural equation modelling (SEM)

    demonstrate an insignificant relationship between CCC and business performance.

UOW Authors

Publication Date

  • 2011

Citation

  • Zulkiffli, S. & Perera, N. (2011). Modelling Corporate Competitive Capabilities for SMEs in the Malaysian Manufacturing Sector: An Exploratory Study. 2011 SIBR Conference on Interdisciplinary Business and Economics Research (pp. 1-10). Bangkok, Thailand: Society of Interdisciplinary Business Research.

Ro Full-text Url

  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1317&context=gsbpapers

Ro Metadata Url

  • http://ro.uow.edu.au/gsbpapers/314

Start Page

  • 1

End Page

  • 10

Place Of Publication

  • http://papers.ssrn.com/sol3/JELJOUR_Results.cfm?npage=2&form_name=journalbrowse&journal_id=1689304&Network=no&SortOrder=ab_approval_date&stype=desc&lim=false&selectedOption=6

Abstract

  • This study empirically tests the relationship between the four factors of corporate

    competitive capabilities (CCC) (cost leadership, differentiation, innovative marketing

    and customer service) and business performance. The study specifically emphasises

    small and medium enterprises (SMEs) in Malaysia. The study’ quantitative approach

    is based on the responses of 135 Malaysian manufacturing SMEs responded to a

    postal questionnaire. Empirical results from structural equation modelling (SEM)

    demonstrate an insignificant relationship between CCC and business performance.

UOW Authors

Publication Date

  • 2011

Citation

  • Zulkiffli, S. & Perera, N. (2011). Modelling Corporate Competitive Capabilities for SMEs in the Malaysian Manufacturing Sector: An Exploratory Study. 2011 SIBR Conference on Interdisciplinary Business and Economics Research (pp. 1-10). Bangkok, Thailand: Society of Interdisciplinary Business Research.

Ro Full-text Url

  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1317&context=gsbpapers

Ro Metadata Url

  • http://ro.uow.edu.au/gsbpapers/314

Start Page

  • 1

End Page

  • 10

Place Of Publication

  • http://papers.ssrn.com/sol3/JELJOUR_Results.cfm?npage=2&form_name=journalbrowse&journal_id=1689304&Network=no&SortOrder=ab_approval_date&stype=desc&lim=false&selectedOption=6