Self-congruity theory: to what extent does it hold in tourism?

Journal Article


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Abstract


  • This paper investigates (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travelers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as self-congruent. However, travel and sociodemographic characteristics are very limited in their ability to explain when self-congruity occurs.

Authors


  •   Boksberger, Philipp E. (external author)
  •   Dolnicar, Sara (external author)
  •   Laesser, Christian (external author)
  •   Randle, Melanie

Publication Date


  • 2011

Citation


  • Boksberger, P., Dolnicar, S., Laesser, C. & Randle, M. (2011). Self-congruity theory: to what extent does it hold in tourism?. Journal of Travel Research, 50 (4), 454-456.

Scopus Eid


  • 2-s2.0-79958112688

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2011&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/962

Has Global Citation Frequency


Number Of Pages


  • 2

Start Page


  • 454

End Page


  • 456

Volume


  • 50

Issue


  • 4

Abstract


  • This paper investigates (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travelers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as self-congruent. However, travel and sociodemographic characteristics are very limited in their ability to explain when self-congruity occurs.

Authors


  •   Boksberger, Philipp E. (external author)
  •   Dolnicar, Sara (external author)
  •   Laesser, Christian (external author)
  •   Randle, Melanie

Publication Date


  • 2011

Citation


  • Boksberger, P., Dolnicar, S., Laesser, C. & Randle, M. (2011). Self-congruity theory: to what extent does it hold in tourism?. Journal of Travel Research, 50 (4), 454-456.

Scopus Eid


  • 2-s2.0-79958112688

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2011&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/962

Has Global Citation Frequency


Number Of Pages


  • 2

Start Page


  • 454

End Page


  • 456

Volume


  • 50

Issue


  • 4