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Learning to read journal articles: an exploratory study of an Australian marketing class

Journal Article


Abstract


  • Reading and comprehension form an integral part of educational practice. This

    study explores students’ learning experience in reading journal articles for a

    Marketing class. Two broad aims are considered: 1) to reflect on students’

    reading capacity of journal articles, and 2) to investigate students’ reflection on

    their use of a learning framework developed to assist them in reading. Data were

    collected as part of an explorative pilot study from 31 students in Marketing

    tutorial classes at a university in Australia during a summer semester. The

    participants were asked about their learning experience in reading a Marketing

    journal article and their experience of using the learning framework as they read

    the given article. Findings indicate that students were positive about the value of

    the learning framework in assisting them to read, to understand the Marketing

    journal articles and to extract relevant learning themes from them.

Authors


  •   Kattiyapornpong, Ping
  •   Turner, Paul (external author)
  •   Zutshi, Ambika (external author)
  •   Hagel, Pauline (external author)
  •   Fujimoto, Yuka (external author)

Publication Date


  • 2011

Citation


  • Kattiyapornpong, U., Turner, P., Zutshi, A., Hagel, P. & Fujimoto, Y. (2011). Learning to read journal articles: an exploratory study of an Australian marketing class. TMC Academic Journal, 5 (2), 83-96.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2300

Number Of Pages


  • 13

Start Page


  • 83

End Page


  • 96

Volume


  • 5

Issue


  • 2

Abstract


  • Reading and comprehension form an integral part of educational practice. This

    study explores students’ learning experience in reading journal articles for a

    Marketing class. Two broad aims are considered: 1) to reflect on students’

    reading capacity of journal articles, and 2) to investigate students’ reflection on

    their use of a learning framework developed to assist them in reading. Data were

    collected as part of an explorative pilot study from 31 students in Marketing

    tutorial classes at a university in Australia during a summer semester. The

    participants were asked about their learning experience in reading a Marketing

    journal article and their experience of using the learning framework as they read

    the given article. Findings indicate that students were positive about the value of

    the learning framework in assisting them to read, to understand the Marketing

    journal articles and to extract relevant learning themes from them.

Authors


  •   Kattiyapornpong, Ping
  •   Turner, Paul (external author)
  •   Zutshi, Ambika (external author)
  •   Hagel, Pauline (external author)
  •   Fujimoto, Yuka (external author)

Publication Date


  • 2011

Citation


  • Kattiyapornpong, U., Turner, P., Zutshi, A., Hagel, P. & Fujimoto, Y. (2011). Learning to read journal articles: an exploratory study of an Australian marketing class. TMC Academic Journal, 5 (2), 83-96.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2300

Number Of Pages


  • 13

Start Page


  • 83

End Page


  • 96

Volume


  • 5

Issue


  • 2