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Harvesting Heterogeneity to Attract Volunteers: An Investigation of Alternative Segmentation Bases and Approaches

Book


Abstract


Publication Date


  • 2010

Citation


  • Randle, M. J. (2010). Harvesting Heterogeneity to Attract Volunteers: An Investigation of Alternative Segmentation Bases and Approaches. Germany: VDM Verlag Dr. Müller.

International Standard Book Number (isbn) 10


  • 3639272137

Place Of Publication


  • Germany

Abstract


Publication Date


  • 2010

Citation


  • Randle, M. J. (2010). Harvesting Heterogeneity to Attract Volunteers: An Investigation of Alternative Segmentation Bases and Approaches. Germany: VDM Verlag Dr. Müller.

International Standard Book Number (isbn) 10


  • 3639272137

Place Of Publication


  • Germany