Harvesting Heterogeneity to Attract Volunteers: An Investigation of Alternative Segmentation Bases and Approaches

Book


Abstract


Publication Date


  • 2010

Citation


  • Randle, M. J. (2010). Harvesting Heterogeneity to Attract Volunteers: An Investigation of Alternative Segmentation Bases and Approaches. Germany: VDM Verlag Dr. Müller.

Abstract


Publication Date


  • 2010

Citation


  • Randle, M. J. (2010). Harvesting Heterogeneity to Attract Volunteers: An Investigation of Alternative Segmentation Bases and Approaches. Germany: VDM Verlag Dr. Müller.