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An empirical test of the information processing and socio-political perspectives in New Product Development Projects

Conference Paper


Abstract

  • New product development research draws on a range of different theories, though no

    overarching theory explaining NPD success has emerged. Atuahene-Gima and Evangelista

    (2000) however identified an underlying dichotomy in existing theories: economically

    rational approaches, and socio-political approaches. In this paper we test a model which

    reflects this dichotomy, and using data from 184 NPD projects, we provide empirical

    evidence that that this multi-lens theoretical approach has great potential to better understand

    factors driving NPD outcomes.

Publication Date

  • 2010

Citation

  • Massey, G. & Kyriazis, E. (2010). An empirical test of the information processing and socio-political perspectives in New Product Development Projects. Australia and New Zealand Marketing Academy Conference (pp. 1-7). Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury.

Ro Metadata Url

  • http://ro.uow.edu.au/commpapers/1720

Start Page

  • 1

End Page

  • 7

Place Of Publication

  • http://www.anzmac2010.org/

Abstract

  • New product development research draws on a range of different theories, though no

    overarching theory explaining NPD success has emerged. Atuahene-Gima and Evangelista

    (2000) however identified an underlying dichotomy in existing theories: economically

    rational approaches, and socio-political approaches. In this paper we test a model which

    reflects this dichotomy, and using data from 184 NPD projects, we provide empirical

    evidence that that this multi-lens theoretical approach has great potential to better understand

    factors driving NPD outcomes.

Publication Date

  • 2010

Citation

  • Massey, G. & Kyriazis, E. (2010). An empirical test of the information processing and socio-political perspectives in New Product Development Projects. Australia and New Zealand Marketing Academy Conference (pp. 1-7). Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury.

Ro Metadata Url

  • http://ro.uow.edu.au/commpapers/1720

Start Page

  • 1

End Page

  • 7

Place Of Publication

  • http://www.anzmac2010.org/