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The commercial food landscape: outdoor food advertising around primary schools in Australia

Journal Article


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Abstract


  • Objective: Food marketing is linked to childhood obesity through its influence on children’s food preferences, purchase requests and food consumption. We aimed to describe the volume and nature of outdoor food advertisements and factors associated with outdoor food advertising in the area

    surrounding Australian primary schools.

    Methods: Forty primary schools in Sydney and Wollongong were selected using random sampling within population density and socio-economic strata. The area within a 500m radius of each school was scanned

    and advertisements coded according to pre-defined criteria, including: food or non-food product advertisement, distance from the school, size and location. Food advertisements were further categorised as core foods, non-core foods and miscellaneous drinks (tea and coffee).

    Results: The number of advertisements identified was 9,151, of which 2,286 (25%) were for food. The number of non-core food advertisements was 1,834, this accounted for 80% of food advertisements. Soft drinks and alcoholic beverages were the food products most commonly advertised around

    primary schools (24% and 22% of food advertisements, respectively). Non-core food products were twice as likely to be advertised close to a primary school (95 non-core food advertisements per km2 within 250 m vs. 46 advertisements per km2 within 250-500 m).

    Conclusions: The density of non-core food advertisements within 500 m of primary schools, and the potential for repeated exposure of children to soft drink and alcoholic beverage advertisements in

    particular, highlights the need for outdoor food marketing policy intervention.

    Implications: Outdoor advertising is an important food marketing tool that should be considered in future debates on regulation of food marketing to children.

UOW Authors


  •   Kelly Gillott, Bridget
  •   Cretikos, Michelle (external author)
  •   Rogers, Kris (external author)
  •   King, Lesley (external author)

Publication Date


  • 2008

Citation


  • Kelly, B. P., Cretikos, M., Rogers, K. & King, L. (2008). The commercial food landscape: outdoor food advertising around primary schools in Australia. Australian and New Zealand Journal of Public Health, 32 (6), 522-528.

Scopus Eid


  • 2-s2.0-58149277257

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1533&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/512

Has Global Citation Frequency


Number Of Pages


  • 6

Start Page


  • 522

End Page


  • 528

Volume


  • 32

Issue


  • 6

Abstract


  • Objective: Food marketing is linked to childhood obesity through its influence on children’s food preferences, purchase requests and food consumption. We aimed to describe the volume and nature of outdoor food advertisements and factors associated with outdoor food advertising in the area

    surrounding Australian primary schools.

    Methods: Forty primary schools in Sydney and Wollongong were selected using random sampling within population density and socio-economic strata. The area within a 500m radius of each school was scanned

    and advertisements coded according to pre-defined criteria, including: food or non-food product advertisement, distance from the school, size and location. Food advertisements were further categorised as core foods, non-core foods and miscellaneous drinks (tea and coffee).

    Results: The number of advertisements identified was 9,151, of which 2,286 (25%) were for food. The number of non-core food advertisements was 1,834, this accounted for 80% of food advertisements. Soft drinks and alcoholic beverages were the food products most commonly advertised around

    primary schools (24% and 22% of food advertisements, respectively). Non-core food products were twice as likely to be advertised close to a primary school (95 non-core food advertisements per km2 within 250 m vs. 46 advertisements per km2 within 250-500 m).

    Conclusions: The density of non-core food advertisements within 500 m of primary schools, and the potential for repeated exposure of children to soft drink and alcoholic beverage advertisements in

    particular, highlights the need for outdoor food marketing policy intervention.

    Implications: Outdoor advertising is an important food marketing tool that should be considered in future debates on regulation of food marketing to children.

UOW Authors


  •   Kelly Gillott, Bridget
  •   Cretikos, Michelle (external author)
  •   Rogers, Kris (external author)
  •   King, Lesley (external author)

Publication Date


  • 2008

Citation


  • Kelly, B. P., Cretikos, M., Rogers, K. & King, L. (2008). The commercial food landscape: outdoor food advertising around primary schools in Australia. Australian and New Zealand Journal of Public Health, 32 (6), 522-528.

Scopus Eid


  • 2-s2.0-58149277257

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1533&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/512

Has Global Citation Frequency


Number Of Pages


  • 6

Start Page


  • 522

End Page


  • 528

Volume


  • 32

Issue


  • 6