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A practitioner's report on the interactive effects of socio-demographic barriers to travel

Journal Article


Abstract


  • Researchers have viewed constraints as a subset of reasons for not engaging in a particular behavior. This study investigates the impact of two-way interactions between age, income, and life stage (forming groups of more and less constrained respondents) on dependent variables comprising intentions held by Australian residents to travel intrastate, interstate or overseas for a vacation. A representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to profile respondents who intend to take a domestic or an overseas holiday of more than three days duration. This paper finds that the interactions between the constraint variables of age, income and life stage are important in explaining travel preferences. Constraint groups are then formed by combining the important constraint variables. There are significant levels of vacation travel by even the most constrained groups as well as significant amounts of non-travel by the least constrained sectors of our society. Marketing insights and recommendations are provided for the most constrained travel group and the least constrained travel group.

Publication Date


  • 2008

Citation


  • Kattiyapornpong, U. & Miller, K. E. (2008). A practitioner's report on the interactive effects of socio-demographic barriers to travel. Journal of Vacation Marketing, 14 (4), 357-371.

Scopus Eid


  • 2-s2.0-70349520991

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2087

Has Global Citation Frequency


Number Of Pages


  • 14

Start Page


  • 357

End Page


  • 371

Volume


  • 14

Issue


  • 4

Abstract


  • Researchers have viewed constraints as a subset of reasons for not engaging in a particular behavior. This study investigates the impact of two-way interactions between age, income, and life stage (forming groups of more and less constrained respondents) on dependent variables comprising intentions held by Australian residents to travel intrastate, interstate or overseas for a vacation. A representative sample of 49,105 Australian respondents is utilized. Binary logistic regression is used to profile respondents who intend to take a domestic or an overseas holiday of more than three days duration. This paper finds that the interactions between the constraint variables of age, income and life stage are important in explaining travel preferences. Constraint groups are then formed by combining the important constraint variables. There are significant levels of vacation travel by even the most constrained groups as well as significant amounts of non-travel by the least constrained sectors of our society. Marketing insights and recommendations are provided for the most constrained travel group and the least constrained travel group.

Publication Date


  • 2008

Citation


  • Kattiyapornpong, U. & Miller, K. E. (2008). A practitioner's report on the interactive effects of socio-demographic barriers to travel. Journal of Vacation Marketing, 14 (4), 357-371.

Scopus Eid


  • 2-s2.0-70349520991

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2087

Has Global Citation Frequency


Number Of Pages


  • 14

Start Page


  • 357

End Page


  • 371

Volume


  • 14

Issue


  • 4