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The validity of two brief measures of creative ability

Journal Article


Abstract


  • Two brief, 15-minute measures of creative ability have become available quite recently. The Abbreviated Torrance Test for Adults (ATTA) objectively measures creative ability in terms of the creativity of answers over 3 tasks. The Abedi Test of Creativity (ATC) subjectively measures creative ability by means of a self-rating questionnaire. Our first study examined the predictive validity of both methods by correlating prospective marketing employees' ATTA and ATC scores with the expert-judged creativity of a marketing campaign that they were asked to design. The objective ATTA test scores correlated substantially with creative performance, unlike the subjective ATC self-rating method that was much less predictively valid. A second study with current employees of a marketing agency demonstrated discriminant validity for the ATTA by revealing that ATTA scores and supervisor ratings of creative ability correlated highly for longer-term employees, but poorly for new recruits. Based on the results of these 2 studies, we propose an even shorter-scored version of the ATTA for use in business settings.

Authors


  •   Althuizen, Niek (external author)
  •   Wierenga, Berend (external author)
  •   Rossiter, John R.

Publication Date


  • 2010

Citation


  • Althuizen, N., Wierenga, B. & Rossiter, J. R. (2010). The validity of two brief measures of creative ability. Creativity Research Journal, 22 (1), 53-61.

Scopus Eid


  • 2-s2.0-77951028622

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1273

Has Global Citation Frequency


Number Of Pages


  • 8

Start Page


  • 53

End Page


  • 61

Volume


  • 22

Issue


  • 1

Abstract


  • Two brief, 15-minute measures of creative ability have become available quite recently. The Abbreviated Torrance Test for Adults (ATTA) objectively measures creative ability in terms of the creativity of answers over 3 tasks. The Abedi Test of Creativity (ATC) subjectively measures creative ability by means of a self-rating questionnaire. Our first study examined the predictive validity of both methods by correlating prospective marketing employees' ATTA and ATC scores with the expert-judged creativity of a marketing campaign that they were asked to design. The objective ATTA test scores correlated substantially with creative performance, unlike the subjective ATC self-rating method that was much less predictively valid. A second study with current employees of a marketing agency demonstrated discriminant validity for the ATTA by revealing that ATTA scores and supervisor ratings of creative ability correlated highly for longer-term employees, but poorly for new recruits. Based on the results of these 2 studies, we propose an even shorter-scored version of the ATTA for use in business settings.

Authors


  •   Althuizen, Niek (external author)
  •   Wierenga, Berend (external author)
  •   Rossiter, John R.

Publication Date


  • 2010

Citation


  • Althuizen, N., Wierenga, B. & Rossiter, J. R. (2010). The validity of two brief measures of creative ability. Creativity Research Journal, 22 (1), 53-61.

Scopus Eid


  • 2-s2.0-77951028622

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1273

Has Global Citation Frequency


Number Of Pages


  • 8

Start Page


  • 53

End Page


  • 61

Volume


  • 22

Issue


  • 1