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Qualitative marketing research: Theory and practice

Journal Article


Abstract


Publication Date


  • 2009

Citation


  • Rossiter, J. R. (2009). Qualitative marketing research: Theory and practice. Australasian Journal of Market and Social Research, 17 (1), 7-27.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1889

Number Of Pages


  • 20

Start Page


  • 7

End Page


  • 27

Volume


  • 17

Issue


  • 1

Abstract


Publication Date


  • 2009

Citation


  • Rossiter, J. R. (2009). Qualitative marketing research: Theory and practice. Australasian Journal of Market and Social Research, 17 (1), 7-27.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1889

Number Of Pages


  • 20

Start Page


  • 7

End Page


  • 27

Volume


  • 17

Issue


  • 1