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Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults

Journal Article


Abstract


  • Objectives: To formulate ‘best practice’ guidelines for social marketing programmes for adolescents’ and

    young adults’ sun protection.

    Study design: A Delphi consensus process.

    Methods: Eleven experts in sun protection and social marketing participated in a Delphi consensus

    process, where they were asked to provide up to 10 key points, based on their knowledge and practical

    experience, which they felt were most important in developing social marketing interventions for the

    primary prevention of skin cancer among adolescents and young adults. After reaching consensus, the

    evidence base for each guideline was determined and graded via the Scottish Intercollegiate Guideline

    Network grading system. Participants were then asked to indicate how strongly they rated the finalized

    15 recommendations based on all aspects relating to their knowledge and practical opinion, as well as

    the research evidence, on a visual analogue scale.

    Results: The resultant 15 guidelines offer general principles for sun protection interventions utilizing

    a social marketing approach.

    Conclusions: This method of guideline development brought the expertise of practitioners to the

    forefront of guideline development, whilst still utilizing established methods of evidence confirmation. It

    thus offers a useful method for guideline development in a public health context.

Authors


  •   Jones, Sandra C. (external author)
  •   Johnson, Keryn M. (external author)
  •   Iverson, Donald C.

Publication Date


  • 2009

Citation


  • Johnson, K. M., Jones, S. C. & Iverson, D. C. (2009). Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults. Public Health, 123 (Supplement 1), e6-e10.

Scopus Eid


  • 2-s2.0-70349730020

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/3372

Has Global Citation Frequency


Number Of Pages


  • 0

Start Page


  • e6

End Page


  • e10

Volume


  • 123

Issue


  • Supplement 1

Abstract


  • Objectives: To formulate ‘best practice’ guidelines for social marketing programmes for adolescents’ and

    young adults’ sun protection.

    Study design: A Delphi consensus process.

    Methods: Eleven experts in sun protection and social marketing participated in a Delphi consensus

    process, where they were asked to provide up to 10 key points, based on their knowledge and practical

    experience, which they felt were most important in developing social marketing interventions for the

    primary prevention of skin cancer among adolescents and young adults. After reaching consensus, the

    evidence base for each guideline was determined and graded via the Scottish Intercollegiate Guideline

    Network grading system. Participants were then asked to indicate how strongly they rated the finalized

    15 recommendations based on all aspects relating to their knowledge and practical opinion, as well as

    the research evidence, on a visual analogue scale.

    Results: The resultant 15 guidelines offer general principles for sun protection interventions utilizing

    a social marketing approach.

    Conclusions: This method of guideline development brought the expertise of practitioners to the

    forefront of guideline development, whilst still utilizing established methods of evidence confirmation. It

    thus offers a useful method for guideline development in a public health context.

Authors


  •   Jones, Sandra C. (external author)
  •   Johnson, Keryn M. (external author)
  •   Iverson, Donald C.

Publication Date


  • 2009

Citation


  • Johnson, K. M., Jones, S. C. & Iverson, D. C. (2009). Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults. Public Health, 123 (Supplement 1), e6-e10.

Scopus Eid


  • 2-s2.0-70349730020

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/3372

Has Global Citation Frequency


Number Of Pages


  • 0

Start Page


  • e6

End Page


  • e10

Volume


  • 123

Issue


  • Supplement 1