Skip to main content
placeholder image

Alcohol advertising during free to air television sporting

Conference Paper


Abstract


  • Alcohol advertising during sporting broadcasts, as well as the sponsorship of sporting events

    by the alcohol industry, is common practice in Australia, as in many other countries. This

    paper reviews the current alcohol advertising regulations in Australia, particularly in reference

    to associations with sport. It then details a frequency and content analysis of advertising

    during two popular Australian sports final series. Results reveal that alcohol advertising

    (particularly during a sporting competition with alcohol company sponsors) is extensive and

    contains both known to be appealing to children (who are part of the viewing audience) and

    messages which could be interpreted as associating alcohol consumption with social and

    sporting success.

Publication Date


  • 2009

Citation


  • Barrie, L. R., Jones, S. C. & Phillipson, L. (2009). Alcohol advertising during free to air television sporting. Sustainable Social Enterprise - International Nonprofit and Social Marketing Conference (pp. 1-8). Melbourne: Victoria University and Swinburne University of Technology.

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/2183

Start Page


  • 1

End Page


  • 8

Place Of Publication


  • Melbourne

Abstract


  • Alcohol advertising during sporting broadcasts, as well as the sponsorship of sporting events

    by the alcohol industry, is common practice in Australia, as in many other countries. This

    paper reviews the current alcohol advertising regulations in Australia, particularly in reference

    to associations with sport. It then details a frequency and content analysis of advertising

    during two popular Australian sports final series. Results reveal that alcohol advertising

    (particularly during a sporting competition with alcohol company sponsors) is extensive and

    contains both known to be appealing to children (who are part of the viewing audience) and

    messages which could be interpreted as associating alcohol consumption with social and

    sporting success.

Publication Date


  • 2009

Citation


  • Barrie, L. R., Jones, S. C. & Phillipson, L. (2009). Alcohol advertising during free to air television sporting. Sustainable Social Enterprise - International Nonprofit and Social Marketing Conference (pp. 1-8). Melbourne: Victoria University and Swinburne University of Technology.

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/2183

Start Page


  • 1

End Page


  • 8

Place Of Publication


  • Melbourne