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Opportunities for Interactivity in Public Health Websites: A content Analysis Approach

Conference Paper


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Abstract


  • The Internet has many advantages over other media in the provision of information services in the

    area of public health. However many designers are not yet taking full advantage of its potential for

    interactivity. This paper examines the development of interactivity in public health websites in the

    increasingly important area of Palliative Care. Content analysis is used here to map the interactivity

    in a sample of 30 existing websites along with HeeterâÂÂs six dimensions (content and availability of

    choice, effort users must exert, responsiveness to the users, and the ease of adding information,

    monitoring the information and the system use, and facilitation of interpersonal communication).

    The results of this study show that the effort users must currently exert in finding information .The

    presence of content as well as the availability of choice are the most prevalent options currently found

    in these websites. However, the overall level of opportunities for interactivity was low. This suggests

    that online palliative care sites are not as interactive as they could be. Designers are not yet taking

    full advantage of the range of opportunities that the Internet offers to promote health and the benefits

    that would come from using interactive tools for more active communication.

UOW Authors


  •   Hasan, Helen
  •   Banna, Sumayya A. (external author)
  •   Meloche, Joseph A. (external author)

Publication Date


  • 2009

Citation


  • Hasan, H. M., Banna, S. & Meloche, J. A. (2009). Opportunities for Interactivity in Public Health Websites: A content Analysis Approach. European and Mediterranean Conference on Information Systems (pp. 1-14). Izmir, Turkey: ISEing.

Scopus Eid


  • 2-s2.0-84857721189

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2846&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1797

Has Global Citation Frequency


Start Page


  • 1

End Page


  • 14

Place Of Publication


  • Izmir, Turkey

Abstract


  • The Internet has many advantages over other media in the provision of information services in the

    area of public health. However many designers are not yet taking full advantage of its potential for

    interactivity. This paper examines the development of interactivity in public health websites in the

    increasingly important area of Palliative Care. Content analysis is used here to map the interactivity

    in a sample of 30 existing websites along with HeeterâÂÂs six dimensions (content and availability of

    choice, effort users must exert, responsiveness to the users, and the ease of adding information,

    monitoring the information and the system use, and facilitation of interpersonal communication).

    The results of this study show that the effort users must currently exert in finding information .The

    presence of content as well as the availability of choice are the most prevalent options currently found

    in these websites. However, the overall level of opportunities for interactivity was low. This suggests

    that online palliative care sites are not as interactive as they could be. Designers are not yet taking

    full advantage of the range of opportunities that the Internet offers to promote health and the benefits

    that would come from using interactive tools for more active communication.

UOW Authors


  •   Hasan, Helen
  •   Banna, Sumayya A. (external author)
  •   Meloche, Joseph A. (external author)

Publication Date


  • 2009

Citation


  • Hasan, H. M., Banna, S. & Meloche, J. A. (2009). Opportunities for Interactivity in Public Health Websites: A content Analysis Approach. European and Mediterranean Conference on Information Systems (pp. 1-14). Izmir, Turkey: ISEing.

Scopus Eid


  • 2-s2.0-84857721189

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2846&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1797

Has Global Citation Frequency


Start Page


  • 1

End Page


  • 14

Place Of Publication


  • Izmir, Turkey