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Brain-imaging and other psychophysiological measures: a critique

Conference Paper


Abstract


Publication Date


  • 2007

Citation


  • Rossiter, J. R. (2007). Brain-imaging and other psychophysiological measures: a critique. ICORIA Conference Proceedings Amsterdam: European Advertising Academy.

Place Of Publication


  • Amsterdam

Abstract


Publication Date


  • 2007

Citation


  • Rossiter, J. R. (2007). Brain-imaging and other psychophysiological measures: a critique. ICORIA Conference Proceedings Amsterdam: European Advertising Academy.

Place Of Publication


  • Amsterdam