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Effective communication only part of the strategy needed to promote help-seeking of young people with mental health problems

Journal Article


Abstract


  • Formative research was undertaken in the Illawarra region of New South Wales

    (south of Sydney, Australia) to identify local communication strategies to influence

    the help-seeking behavior of young people in relation to a new youth-focused

    general practice (or physician) led mental health service. Research with the target

    market (12ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂâÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ25years) revealed the need for a local campaign to address the stigma

    associated with the use of mental health services and the need to emphasize the

    central role of the general practitioner or physician to the service. The results also

    indicated that any overarching campaign should be complemented by segmentspecific

    strategies which tailor not only communication variables and channels

    to reach different market segments, but also consider varying aspects of the

    product or service to reach a broad cross-section of the target group.

Authors


  •   Phillipson, Lyn J.
  •   Jones, Sandra C. (external author)
  •   Wiese, Elizabeth M. (external author)

Publication Date


  • 2009

Citation


  • Phillipson, L., Jones, S. C. & Wiese, E. M. (2009). Effective communication only part of the strategy needed to promote help-seeking of young people with mental health problems. Social Marketing Quarterly, 15 (2), 50-62.

Scopus Eid


  • 2-s2.0-79959877787

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/1986

Has Global Citation Frequency


Number Of Pages


  • 12

Start Page


  • 50

End Page


  • 62

Volume


  • 15

Issue


  • 2

Abstract


  • Formative research was undertaken in the Illawarra region of New South Wales

    (south of Sydney, Australia) to identify local communication strategies to influence

    the help-seeking behavior of young people in relation to a new youth-focused

    general practice (or physician) led mental health service. Research with the target

    market (12ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂâÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ25years) revealed the need for a local campaign to address the stigma

    associated with the use of mental health services and the need to emphasize the

    central role of the general practitioner or physician to the service. The results also

    indicated that any overarching campaign should be complemented by segmentspecific

    strategies which tailor not only communication variables and channels

    to reach different market segments, but also consider varying aspects of the

    product or service to reach a broad cross-section of the target group.

Authors


  •   Phillipson, Lyn J.
  •   Jones, Sandra C. (external author)
  •   Wiese, Elizabeth M. (external author)

Publication Date


  • 2009

Citation


  • Phillipson, L., Jones, S. C. & Wiese, E. M. (2009). Effective communication only part of the strategy needed to promote help-seeking of young people with mental health problems. Social Marketing Quarterly, 15 (2), 50-62.

Scopus Eid


  • 2-s2.0-79959877787

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/1986

Has Global Citation Frequency


Number Of Pages


  • 12

Start Page


  • 50

End Page


  • 62

Volume


  • 15

Issue


  • 2