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International Marketing

Book


Abstract


Authors


  •   Kotabe, Masaaki (external author)
  •   Riege, Andreas (external author)
  •   Griffiths, Kathleen (external author)
  •   Noble, Gary I.
  •   Ang, Swee Hoon (external author)
  •   Pecotich, Anthony (external author)
  •   Helsen, Kristiaan (external author)

Publication Date


  • 2008

Citation


  • Kotabe, M., Riege, A., Griffiths, K., Noble, G. I., Ang, S., Pecotich, A. & Helsen, K. (2008). International Marketing. New York: John Wiley & Sons Australia, Ltd.

Abstract


Authors


  •   Kotabe, Masaaki (external author)
  •   Riege, Andreas (external author)
  •   Griffiths, Kathleen (external author)
  •   Noble, Gary I.
  •   Ang, Swee Hoon (external author)
  •   Pecotich, Anthony (external author)
  •   Helsen, Kristiaan (external author)

Publication Date


  • 2008

Citation


  • Kotabe, M., Riege, A., Griffiths, K., Noble, G. I., Ang, S., Pecotich, A. & Helsen, K. (2008). International Marketing. New York: John Wiley & Sons Australia, Ltd.