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A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps

Conference Paper


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Abstract


Publication Date


  • 2008

Citation


  • Pomering, A. A., Noble, G. & Johnson, L. (2008). A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps. Academy of Marketing Annual Conference (pp. 1-8). Aberdeen, Scotland: Academy of Marketing.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2810&context=era

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1978

Start Page


  • 1

End Page


  • 8

Place Of Publication


  • http://www2.rgu.ac.uk/am2008/

Abstract


Publication Date


  • 2008

Citation


  • Pomering, A. A., Noble, G. & Johnson, L. (2008). A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps. Academy of Marketing Annual Conference (pp. 1-8). Aberdeen, Scotland: Academy of Marketing.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2810&context=era

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1978

Start Page


  • 1

End Page


  • 8

Place Of Publication


  • http://www2.rgu.ac.uk/am2008/