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Young adults' perceptions of smoking actors

Journal Article


Abstract


  • Purpose The purpose of this paper is to examine the effect of portrayed smoking status of actors on

    their popularity with both smoking and non-smoking young people, as well as their perceptions of the

    prevalence of smoking

    Design/methodology/approach Two experimental studies were conducted with Australian

    undergraduate university students, in which students were exposed to different versions of mock

    magazines featuring images of actors smoking and not smoking, as well as control actors.

    Findings The attitudes of young people towards well-known actors were little influenced by the

    presence or absence of cigarettes, but non-smoking actors were perceived more favourably when

    depicted in a group with smoking actors. Smoking actors tended to be preferred by young people who

    smoked. The results of both studies confirm that young peoples estimates of smoking prevalence are

    considerably inflated.

    Originality/value The results of the current study suggest two key implications for health

    education: the need to address young peoples elevated perceptions of smoking prevalence among their

    peers, parents, and celebrities by communicating the social norm of non-smoking; and the potential use

    of celebrities such as actors as spokespersons or role models in anti-smoking campaigns.

    Keywords Tobacco, Magazines, Australia, Young adults, Influence, Behaviour

    Paper type Research paper

Publication Date


  • 2008

Citation


  • Jones, S. C. & Rossiter, J. R. (2008). Young adults' perceptions of smoking actors. Health Education, 108 (6), 450-462.

Scopus Eid


  • 2-s2.0-54249105455

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/2060

Has Global Citation Frequency


Number Of Pages


  • 12

Start Page


  • 450

End Page


  • 462

Volume


  • 108

Issue


  • 6

Abstract


  • Purpose The purpose of this paper is to examine the effect of portrayed smoking status of actors on

    their popularity with both smoking and non-smoking young people, as well as their perceptions of the

    prevalence of smoking

    Design/methodology/approach Two experimental studies were conducted with Australian

    undergraduate university students, in which students were exposed to different versions of mock

    magazines featuring images of actors smoking and not smoking, as well as control actors.

    Findings The attitudes of young people towards well-known actors were little influenced by the

    presence or absence of cigarettes, but non-smoking actors were perceived more favourably when

    depicted in a group with smoking actors. Smoking actors tended to be preferred by young people who

    smoked. The results of both studies confirm that young peoples estimates of smoking prevalence are

    considerably inflated.

    Originality/value The results of the current study suggest two key implications for health

    education: the need to address young peoples elevated perceptions of smoking prevalence among their

    peers, parents, and celebrities by communicating the social norm of non-smoking; and the potential use

    of celebrities such as actors as spokespersons or role models in anti-smoking campaigns.

    Keywords Tobacco, Magazines, Australia, Young adults, Influence, Behaviour

    Paper type Research paper

Publication Date


  • 2008

Citation


  • Jones, S. C. & Rossiter, J. R. (2008). Young adults' perceptions of smoking actors. Health Education, 108 (6), 450-462.

Scopus Eid


  • 2-s2.0-54249105455

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/2060

Has Global Citation Frequency


Number Of Pages


  • 12

Start Page


  • 450

End Page


  • 462

Volume


  • 108

Issue


  • 6