Skip to main content

Australian consumer attitudes to health claim - food product compatibility for functional foods

Journal Article


Download full-text (Open Access)

Abstract


  • This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how attractive, believable, and new and different they found each concept and their intention to try. Each variable was significantly related to intention to try (p<0.001) and together explained 56% of the intention score. Claims and carriers independently had a significant effect on ratings of attractiveness and intention to try but, unlike the Dutch study, the carrier was a more important predictor of intention to purchase than the claim. Implications for regulation of health claims for food are discussed.

Authors


  •   Williams, Peter G.
  •   Ridges, Leisa A. (external author)
  •   Batterham, Marijka
  •   Ripper, Bridget (external author)
  •   Hung, Man Chi (external author)

Publication Date


  • 2008

Citation


  • Williams, P., Ridges, L. A., Batterham, M., Ripper, B. & Hung, M. (2008). Australian consumer attitudes to health claim - food product compatibility for functional foods. Food Policy, 33 (6), 640-643.

Scopus Eid


  • 2-s2.0-55049087481

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1109&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/99

Has Global Citation Frequency


Number Of Pages


  • 3

Start Page


  • 640

End Page


  • 643

Volume


  • 33

Issue


  • 6

Abstract


  • This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how attractive, believable, and new and different they found each concept and their intention to try. Each variable was significantly related to intention to try (p<0.001) and together explained 56% of the intention score. Claims and carriers independently had a significant effect on ratings of attractiveness and intention to try but, unlike the Dutch study, the carrier was a more important predictor of intention to purchase than the claim. Implications for regulation of health claims for food are discussed.

Authors


  •   Williams, Peter G.
  •   Ridges, Leisa A. (external author)
  •   Batterham, Marijka
  •   Ripper, Bridget (external author)
  •   Hung, Man Chi (external author)

Publication Date


  • 2008

Citation


  • Williams, P., Ridges, L. A., Batterham, M., Ripper, B. & Hung, M. (2008). Australian consumer attitudes to health claim - food product compatibility for functional foods. Food Policy, 33 (6), 640-643.

Scopus Eid


  • 2-s2.0-55049087481

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1109&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/99

Has Global Citation Frequency


Number Of Pages


  • 3

Start Page


  • 640

End Page


  • 643

Volume


  • 33

Issue


  • 6