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Received Literatures in Online Consumer Information Search: Limitations and Next Steps

Conference Paper


Abstract


  • This paper reviews literature dealing with clickstream analysis and other approaches to online information search modelling as well as online consumer information utility. Limitations in each of these modelling techniques are identified as well as aspects that are indispensable for understanding consumer behaviour online. Key challenges that may arise include the reaction of a consumer to information on a website page and changes in their situation resulting from stimuli beyond the site. An alternative approach for online consumer information serving is proposed using patterns of real time activity data combined with personal factors and online information utility to better understand consumer needs.

Publication Date


  • 2008

Citation


  • Grant, R. G., Clarke, R. J. & Kyriazis, E. (2008). Received Literatures in Online Consumer Information Search: Limitations and Next Steps. In B. G. Donaldson & A. Turnbull (Eds.), Academy of Marketing Annual Conference (pp. 1-8). Aberdeen, Scotland: Academy of Marketing.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1419

Start Page


  • 1

End Page


  • 8

Place Of Publication


  • Aberdeen, Scotland

Abstract


  • This paper reviews literature dealing with clickstream analysis and other approaches to online information search modelling as well as online consumer information utility. Limitations in each of these modelling techniques are identified as well as aspects that are indispensable for understanding consumer behaviour online. Key challenges that may arise include the reaction of a consumer to information on a website page and changes in their situation resulting from stimuli beyond the site. An alternative approach for online consumer information serving is proposed using patterns of real time activity data combined with personal factors and online information utility to better understand consumer needs.

Publication Date


  • 2008

Citation


  • Grant, R. G., Clarke, R. J. & Kyriazis, E. (2008). Received Literatures in Online Consumer Information Search: Limitations and Next Steps. In B. G. Donaldson & A. Turnbull (Eds.), Academy of Marketing Annual Conference (pp. 1-8). Aberdeen, Scotland: Academy of Marketing.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1419

Start Page


  • 1

End Page


  • 8

Place Of Publication


  • Aberdeen, Scotland