placeholder image

Segmenting the volunteer market: learnings from an Australian study

Conference Paper


Download full-text (Open Access)

Abstract


Authors


  •   Randle, Melanie
  •   Grun, Bettina (external author)
  •   Dolnicar, Sara (external author)

Publication Date


  • 2007

Citation


  • Randle, M. J., Grun, B. & Dolnicar, S. (2007). Segmenting the volunteer market: learnings from an Australian study. European Marketing Academy Conference (pp. 143-152). Reykjavik Iceland: Reykjavik University.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1392&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/374

Start Page


  • 143

End Page


  • 152

Abstract


Authors


  •   Randle, Melanie
  •   Grun, Bettina (external author)
  •   Dolnicar, Sara (external author)

Publication Date


  • 2007

Citation


  • Randle, M. J., Grun, B. & Dolnicar, S. (2007). Segmenting the volunteer market: learnings from an Australian study. European Marketing Academy Conference (pp. 143-152). Reykjavik Iceland: Reykjavik University.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1392&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/374

Start Page


  • 143

End Page


  • 152