Segmenting the volunteer market: learnings from an Australian study

Citation

• Randle, M. J., Grun, B. & Dolnicar, S. (2007). Segmenting the volunteer market: learnings from an Australian study. European Marketing Academy Conference (pp. 143-152). Reykjavik Iceland: Reykjavik University.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1392&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/374

Start Page

• 143

End Page

• 152

Abstract

Authors

•   Randle, Melanie
•   Grun, Bettina (external author)
•   Dolnicar, Sara (external author)

Publication Date

• 2007

Has Subject Area

• 1505 - MARKETING

Citation

• Randle, M. J., Grun, B. & Dolnicar, S. (2007). Segmenting the volunteer market: learnings from an Australian study. European Marketing Academy Conference (pp. 143-152). Reykjavik Iceland: Reykjavik University.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1392&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/374

Start Page

• 143

End Page

• 152