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Extending Rungie et al.'s model of brand image stability to account for heterogeneity

Conference Paper


Download full-text (Open Access)

Abstract


Authors


  •   Grun, Bettina (external author)
  •   Dolnicar, Sara (external author)
  •   Rossiter, John R.

Publication Date


  • 2007

Citation


  • Grun, B., Dolnicar, S. & Rossiter, J. (2007). Extending Rungie et al.''s model of brand image stability to account for heterogeneity. European Marketing Academy Conference Reykjavik, Iceland: Reykjavik University.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1328&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/316

Place Of Publication


  • Reykjavik, Iceland

Abstract


Authors


  •   Grun, Bettina (external author)
  •   Dolnicar, Sara (external author)
  •   Rossiter, John R.

Publication Date


  • 2007

Citation


  • Grun, B., Dolnicar, S. & Rossiter, J. (2007). Extending Rungie et al.''s model of brand image stability to account for heterogeneity. European Marketing Academy Conference Reykjavik, Iceland: Reykjavik University.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1328&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/316

Place Of Publication


  • Reykjavik, Iceland