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Frequency of communication within NPD projects: Implications for key measures of success

Conference Paper


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Abstract


Publication Date


  • 2007

Citation


  • Kyriazis, E. (2007). Frequency of communication within NPD projects: Implications for key measures of success. In M. Thyne, K. R.. Deans & J. Gnoth (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 872-879). Dunedin, New Zealand: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2166&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1117

Start Page


  • 872

End Page


  • 879

Abstract


Publication Date


  • 2007

Citation


  • Kyriazis, E. (2007). Frequency of communication within NPD projects: Implications for key measures of success. In M. Thyne, K. R.. Deans & J. Gnoth (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 872-879). Dunedin, New Zealand: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2166&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1117

Start Page


  • 872

End Page


  • 879