Frequency of communication within NPD projects: Implications for key measures of success

Citation

• Kyriazis, E. (2007). Frequency of communication within NPD projects: Implications for key measures of success. In M. Thyne, K. R.. Deans & J. Gnoth (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 872-879). Dunedin, New Zealand: Australian and New Zealand Marketing Academy.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2166&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/1117

Start Page

• 872

End Page

• 879

Abstract

UOW Authors

•   Kyriazis, Elias

Publication Date

• 2007

Has Subject Area

• 1505 - MARKETING

Citation

• Kyriazis, E. (2007). Frequency of communication within NPD projects: Implications for key measures of success. In M. Thyne, K. R.. Deans & J. Gnoth (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 872-879). Dunedin, New Zealand: Australian and New Zealand Marketing Academy.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2166&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/1117

Start Page

• 872

End Page

• 879