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Interpersonal trust between marketing and R&D during new product development projects

Journal Article


Abstract


Publication Date


  • 2007

Citation


  • Massey, G. & Kyriazis, E. (2007). Interpersonal trust between marketing and R&D during new product development projects. European Journal of Marketing, 41 (9/10), 1146-1172.

Scopus Eid


  • 2-s2.0-34548522115

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1116

Has Global Citation Frequency


Number Of Pages


  • 26

Start Page


  • 1146

End Page


  • 1172

Volume


  • 41

Issue


  • 9/10

Abstract


Publication Date


  • 2007

Citation


  • Massey, G. & Kyriazis, E. (2007). Interpersonal trust between marketing and R&D during new product development projects. European Journal of Marketing, 41 (9/10), 1146-1172.

Scopus Eid


  • 2-s2.0-34548522115

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1116

Has Global Citation Frequency


Number Of Pages


  • 26

Start Page


  • 1146

End Page


  • 1172

Volume


  • 41

Issue


  • 9/10