Interpersonal trust between marketing and R&D during new product development projects

Citation

• Massey, G. & Kyriazis, E. (2007). Interpersonal trust between marketing and R&D during new product development projects. European Journal of Marketing, 41 (9/10), 1146-1172.

Digital Object Identifier (doi)

• 10.1108/03090560710773381

Scopus Eid

• 2-s2.0-34548522115

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/1116

Has Global Citation Frequency

• 36 (sourced from Scopus)

Number Of Pages

• 26

Start Page

• 1146

End Page

• 1172

Volume

• 41

Issue

• 9/10

Abstract

UOW Authors

•   Massey, Graham (external author)
•   Kyriazis, Elias

Publication Date

• 2007

Has Subject Area

• 1505 - MARKETING

Published In

• European Journal of Marketing  Journal

Geographic Focus

• Australia  Country

Citation

• Massey, G. & Kyriazis, E. (2007). Interpersonal trust between marketing and R&D during new product development projects. European Journal of Marketing, 41 (9/10), 1146-1172.

Digital Object Identifier (doi)

• 10.1108/03090560710773381

Scopus Eid

• 2-s2.0-34548522115

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/1116

Has Global Citation Frequency

• 36 (sourced from Scopus)

Number Of Pages

• 26

Start Page

• 1146

End Page

• 1172

Volume

• 41

Issue

• 9/10