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Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption

Conference Paper


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Abstract


Authors


  •   Smith, Kate (external author)
  •   Jones, Sandra C. (external author)
  •   Algie, Jennifer

Publication Date


  • 2007

Citation


  • Smith, K., Jones, S. C. & Algie, J. Ann. (2007). Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption. In G. Sullivan Mort & M. Hume (Eds.), International Nonprofit and Social Marketing Conference (pp. 77-82). Queensland, Australia: Griffith Business School, Griffith University.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1068&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/62

Start Page


  • 77

End Page


  • 82

Abstract


Authors


  •   Smith, Kate (external author)
  •   Jones, Sandra C. (external author)
  •   Algie, Jennifer

Publication Date


  • 2007

Citation


  • Smith, K., Jones, S. C. & Algie, J. Ann. (2007). Measuring source credibility with generation Y: An application to messages about smoking and alcohol consumption. In G. Sullivan Mort & M. Hume (Eds.), International Nonprofit and Social Marketing Conference (pp. 77-82). Queensland, Australia: Griffith Business School, Griffith University.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1068&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/62

Start Page


  • 77

End Page


  • 82