The Use of Marketing Research Information in the New Product Development Process: An Australian Perspective

Citation

• Kyriazis, E. & Patterson, P. (1996). The Use of Marketing Research Information in the New Product Development Process: An Australian Perspective. Australasian Journal of Market Research, 4 (1), 3-12.

Number Of Pages

• 9

Start Page

• 3

End Page

• 12

Volume

• 4

Issue

• 1

Abstract

UOW Authors

•   Kyriazis, Elias
•   Patterson, Paul (external author)

Publication Date

• 1996

Has Subject Area

• 1503 - BUSINESS AND MANAGEMENT
• 1505 - MARKETING

Published In

• Australasian Journal of Market Research  Journal

Citation

• Kyriazis, E. & Patterson, P. (1996). The Use of Marketing Research Information in the New Product Development Process: An Australian Perspective. Australasian Journal of Market Research, 4 (1), 3-12.

Number Of Pages

• 9

Start Page

• 3

End Page

• 12

Volume

• 4

Issue

• 1