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The Use of Marketing Research Information in the New Product Development Process: An Australian Perspective

Journal Article


Abstract


Publication Date


  • 1996

Citation


  • Kyriazis, E. & Patterson, P. (1996). The Use of Marketing Research Information in the New Product Development Process: An Australian Perspective. Australasian Journal of Market Research, 4 (1), 3-12.

Number Of Pages


  • 9

Start Page


  • 3

End Page


  • 12

Volume


  • 4

Issue


  • 1

Abstract


Publication Date


  • 1996

Citation


  • Kyriazis, E. & Patterson, P. (1996). The Use of Marketing Research Information in the New Product Development Process: An Australian Perspective. Australasian Journal of Market Research, 4 (1), 3-12.

Number Of Pages


  • 9

Start Page


  • 3

End Page


  • 12

Volume


  • 4

Issue


  • 1