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Communication and conflict between marketing and R&D during new product development projects

Conference Paper


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Abstract


Publication Date


  • 2006

Citation


  • Massey, G. & Kyriazis, E. (2006). Communication and conflict between marketing and R&D during new product development projects. In M. Ali & M. van Dessel (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-9). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1839&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/790

Start Page


  • 1

End Page


  • 9

Place Of Publication


  • Brisbane, Australia

Abstract


Publication Date


  • 2006

Citation


  • Massey, G. & Kyriazis, E. (2006). Communication and conflict between marketing and R&D during new product development projects. In M. Ali & M. van Dessel (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-9). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1839&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/790

Start Page


  • 1

End Page


  • 9

Place Of Publication


  • Brisbane, Australia