Communication and conflict between marketing and R&D during new product development projects

Citation

• Massey, G. & Kyriazis, E. (2006). Communication and conflict between marketing and R&D during new product development projects. In M. Ali & M. van Dessel (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-9). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1839&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/790

Start Page

• 1

End Page

• 9

Place Of Publication

• Brisbane, Australia

Abstract

UOW Authors

•   Massey, Graham (external author)
•   Kyriazis, Elias

Publication Date

• 2006

Has Subject Area

• 1505 - MARKETING

Citation

• Massey, G. & Kyriazis, E. (2006). Communication and conflict between marketing and R&D during new product development projects. In M. Ali & M. van Dessel (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-9). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1839&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/790

Start Page

• 1

End Page

• 9

Place Of Publication

• Brisbane, Australia