Politics and collaboration during NPD projects

Citation

• Kyriazis, E. & Massey, G. (2006). Politics and collaboration during NPD projects. In M. Ali & M. van Dessel (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-9). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1970&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/921

Start Page

• 1

End Page

• 9

Place Of Publication

• Brisbane, Australia

Abstract

UOW Authors

•   Kyriazis, Elias
•   Massey, Graham (external author)

Publication Date

• 2006

Has Subject Area

• 1505 - MARKETING

Citation

• Kyriazis, E. & Massey, G. (2006). Politics and collaboration during NPD projects. In M. Ali & M. van Dessel (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-9). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1970&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/921

Start Page

• 1

End Page

• 9

Place Of Publication

• Brisbane, Australia