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Understanding the Culture/Climate link in NPD Research

Conference Paper


Abstract


Publication Date


  • 2006

Citation


  • Rowland, J. K. & Kyriazis, E. (2006). Understanding the Culture/Climate link in NPD Research. Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-8). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Start Page


  • 1

End Page


  • 8

Place Of Publication


  • Brisbane, Australia

Abstract


Publication Date


  • 2006

Citation


  • Rowland, J. K. & Kyriazis, E. (2006). Understanding the Culture/Climate link in NPD Research. Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-8). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Start Page


  • 1

End Page


  • 8

Place Of Publication


  • Brisbane, Australia