Understanding the Culture/Climate link in NPD Research

Citation

• Rowland, J. K. & Kyriazis, E. (2006). Understanding the Culture/Climate link in NPD Research. Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-8). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Start Page

• 1

End Page

• 8

Place Of Publication

• Brisbane, Australia

Abstract

UOW Authors

•   Rowland, Janette K. (external author)
•   Kyriazis, Elias

Publication Date

• 2006

Has Subject Area

• 150503 - MARKETING MANAGEMENT (INCL. STRATEGY AND CUSTOMER RELATIONS)

Citation

• Rowland, J. K. & Kyriazis, E. (2006). Understanding the Culture/Climate link in NPD Research. Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-8). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Start Page

• 1

End Page

• 8

Place Of Publication

• Brisbane, Australia