Process flow mapping of consumers in a high involvement service purchase process: an exploratory study

Citation

• Grant, R. G. & Kyriazis, E. (2006). Process flow mapping of consumers in a high involvement service purchase process: an exploratory study. In C. Patti & J. Drennan (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-7). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3012&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/1963

Start Page

• 1

End Page

• 7

Place Of Publication

• Brisbane, Australia

Abstract

UOW Authors

•   Grant, Robert G. (external author)
•   Kyriazis, Elias

Publication Date

• 2006

Has Subject Area

• 1505 - MARKETING

Citation

• Grant, R. G. & Kyriazis, E. (2006). Process flow mapping of consumers in a high involvement service purchase process: an exploratory study. In C. Patti & J. Drennan (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-7). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3012&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/1963

Start Page

• 1

End Page

• 7

Place Of Publication

• Brisbane, Australia