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Process flow mapping of consumers in a high involvement service purchase process: an exploratory study

Conference Paper


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Abstract


Publication Date


  • 2006

Citation


  • Grant, R. G. & Kyriazis, E. (2006). Process flow mapping of consumers in a high involvement service purchase process: an exploratory study. In C. Patti & J. Drennan (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-7). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3012&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1963

Start Page


  • 1

End Page


  • 7

Place Of Publication


  • Brisbane, Australia

Abstract


Publication Date


  • 2006

Citation


  • Grant, R. G. & Kyriazis, E. (2006). Process flow mapping of consumers in a high involvement service purchase process: an exploratory study. In C. Patti & J. Drennan (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 1-7). Brisbane, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3012&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/1963

Start Page


  • 1

End Page


  • 7

Place Of Publication


  • Brisbane, Australia