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Journal of Brand Management: year end review 2019

Journal Article


Abstract


  • A selection of key themes and identification of future research avenues from within the Journal of Brand Management during 2019 that included a special issue focused on (1) corporate social responsibility and brands. Three additional themes within the Volume include: (2) brand innovativeness, (3) public sector branding, (4) luxury brand management.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2019

Citation


  • Powell, S. M. (2019). Journal of Brand Management: year end review 2019. Journal of Brand Management, 26 (6), 615-620.

Number Of Pages


  • 5

Start Page


  • 615

End Page


  • 620

Volume


  • 26

Issue


  • 6

Place Of Publication


  • United Kingdom

Abstract


  • A selection of key themes and identification of future research avenues from within the Journal of Brand Management during 2019 that included a special issue focused on (1) corporate social responsibility and brands. Three additional themes within the Volume include: (2) brand innovativeness, (3) public sector branding, (4) luxury brand management.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2019

Citation


  • Powell, S. M. (2019). Journal of Brand Management: year end review 2019. Journal of Brand Management, 26 (6), 615-620.

Number Of Pages


  • 5

Start Page


  • 615

End Page


  • 620

Volume


  • 26

Issue


  • 6

Place Of Publication


  • United Kingdom