Headquarters-subsidiary relationships: An emerging country’s subsidiary role through technological knowledge generation

Knowledge generation in Multinational Corporation (MNC) subsidiaries is a relatively recent topic explored by academia. This paper seeks to contribute to the current discourse by presenting a case study of technological knowledge generation as a changing factor in a Brazilian subsidiary of a high-tech MNC. In particular, the importance of the subsidiary general manager, expatriates, inpatriates, customer and Brazilian engineers. This paper also explores the importance of the role of the subsidiary general manager and their influence of moderating factors in this process were examined before suggesting a number of practical contributions for consideration by managers of subsidiaries within emerging economies