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Active Social Media Listening: Appraisal in Facebook Marketing Messages

Conference Paper


Abstract


Publication Date


  • 2016

Citation


  • Mehmet, M. I. & Clarke, R. J. (2016). Active Social Media Listening: Appraisal in Facebook Marketing Messages. Australian and New Zealand Marketing Academy (ANZMAC) 2016 Christchurch: ANZMAC.

Place Of Publication


  • Christchurch

Abstract


Publication Date


  • 2016

Citation


  • Mehmet, M. I. & Clarke, R. J. (2016). Active Social Media Listening: Appraisal in Facebook Marketing Messages. Australian and New Zealand Marketing Academy (ANZMAC) 2016 Christchurch: ANZMAC.

Place Of Publication


  • Christchurch