High-strength steel is a type of alloy steel that provides better mechanical properties or greater resistance to corrosion than carbon steel. Strip shape is an important factor affecting the strip quality significantly for the rolled products. Because of the complex influence factors of plate shape and profile, shape detection and control technology have not been solved, especially for high strength steel rolling. In this paper, a novel three dimensional finite element simulation of the strip shape and flatness of high strength steel has been proposed. The material constitutive model has been built up based on experimental results through the Gleeble 3800 Thermal Simulator under different temperatures and stain rates. The modelling of roll elastic deformation system, roll gap profile and edge drop has been set up systematically considering the influence of the work roll transverse shifting and roll bending. Results have shown that both higher bending force and more roll shifting will significantly reduce the strip crown, and obtain improved edge drop distribution as well. The proposed numerical model has been validated through hot rolling experiments in 4-high rolling mills.