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I know what I need and I don’t need your service! Examining value destruction in support services and its impact on subjective wellbeing

Conference Paper


Abstract


  • A common assumption in many social change efforts is that there is a “best way” people should live or their wellbeing will suffer. This study explores the concept of value destruction to understand what leads individuals to terminate service use designed to support wellbeing. Surprisingly, the findings suggest service termination did not necessarily negatively impact wellbeing and that there are personal agency implications.

Publication Date


  • 2019

Citation


  • Zainuddin, N. & Leo, C. (2019). I know what I need and I don’t need your service! Examining value destruction in support services and its impact on subjective wellbeing. The 6th World Social Marketing Conference

Abstract


  • A common assumption in many social change efforts is that there is a “best way” people should live or their wellbeing will suffer. This study explores the concept of value destruction to understand what leads individuals to terminate service use designed to support wellbeing. Surprisingly, the findings suggest service termination did not necessarily negatively impact wellbeing and that there are personal agency implications.

Publication Date


  • 2019

Citation


  • Zainuddin, N. & Leo, C. (2019). I know what I need and I don’t need your service! Examining value destruction in support services and its impact on subjective wellbeing. The 6th World Social Marketing Conference