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Advertising and Marketing to Children

Chapter


Abstract


  • In today’s society young people see commercial messages for unhealthy foods and beverages everywhere and all of the time. This marketing exposure is linked to a cascade of effects that ultimately leads to poor dietary and health outcomes, where negative impacts are sustained and reinforced over time with repeated marketing exposures. Public policies to protect children from this unhealthy food marketing are necessary, but will require a fundamental shift in cultural norms and the disruption of our food supply and environment.

Publication Date


  • 2019

Citation


  • Kelly, B. (2019). Advertising and Marketing to Children. In P. Ferranti, E. M. Berry & J. R. Anderson (Eds.), Encyclopedia of Food Security and Sustainability (pp. 418-423). United States: Elsevier.

International Standard Book Number (isbn) 13


  • 9780128126882

Book Title


  • Encyclopedia of Food Security and Sustainability

Start Page


  • 418

End Page


  • 423

Place Of Publication


  • United States

Abstract


  • In today’s society young people see commercial messages for unhealthy foods and beverages everywhere and all of the time. This marketing exposure is linked to a cascade of effects that ultimately leads to poor dietary and health outcomes, where negative impacts are sustained and reinforced over time with repeated marketing exposures. Public policies to protect children from this unhealthy food marketing are necessary, but will require a fundamental shift in cultural norms and the disruption of our food supply and environment.

Publication Date


  • 2019

Citation


  • Kelly, B. (2019). Advertising and Marketing to Children. In P. Ferranti, E. M. Berry & J. R. Anderson (Eds.), Encyclopedia of Food Security and Sustainability (pp. 418-423). United States: Elsevier.

International Standard Book Number (isbn) 13


  • 9780128126882

Book Title


  • Encyclopedia of Food Security and Sustainability

Start Page


  • 418

End Page


  • 423

Place Of Publication


  • United States