Skip to main content
placeholder image

Twenty-five years of the Journal of Brand Management

Journal Article


Abstract


  • Following an earlier historical review of the Journal of Brand Management, this 25-year commemorative commentary by the editors outlines a number of themes published during recent years. It also provides a discussion on corporate brand management during the same period.

UOW Authors


  •   Kernstock, Joachim (external author)
  •   Powell, Shaun (external author)

Publication Date


  • 2018

Citation


  • Kernstock, J. & Powell, S. M. (2018). Twenty-five years of the Journal of Brand Management. Journal of Brand Management, 25 (6), 489-493.

Scopus Eid


  • 2-s2.0-85054380733

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1527

Number Of Pages


  • 4

Start Page


  • 489

End Page


  • 493

Volume


  • 25

Issue


  • 6

Place Of Publication


  • United Kingdom

Abstract


  • Following an earlier historical review of the Journal of Brand Management, this 25-year commemorative commentary by the editors outlines a number of themes published during recent years. It also provides a discussion on corporate brand management during the same period.

UOW Authors


  •   Kernstock, Joachim (external author)
  •   Powell, Shaun (external author)

Publication Date


  • 2018

Citation


  • Kernstock, J. & Powell, S. M. (2018). Twenty-five years of the Journal of Brand Management. Journal of Brand Management, 25 (6), 489-493.

Scopus Eid


  • 2-s2.0-85054380733

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1527

Number Of Pages


  • 4

Start Page


  • 489

End Page


  • 493

Volume


  • 25

Issue


  • 6

Place Of Publication


  • United Kingdom