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Journal of Brand Management: year end review 2018

Journal Article


Abstract

  • This is a review and reflection of various Special Issue themes published in the Journal of Brand Management during 2018. Future research avenues are also identified. Themes discussed include (1) Brands that do Good, (2) Internal Brand Management and (3) Luxury Brand-Building.

UOW Authors

  •   Powell, Shaun (external author)

Publication Date

  • 2018

Citation

  • Powell, S. M. (2018). Journal of Brand Management: year end review 2018. Journal of Brand Management, 25 (6), 494-499.

Scopus Eid

  • 2-s2.0-85054390458

Ro Metadata Url

  • http://ro.uow.edu.au/buspapers/1526

Number Of Pages

  • 5

Start Page

  • 494

End Page

  • 499

Volume

  • 25

Issue

  • 6

Place Of Publication

  • United Kingdom

Abstract

  • This is a review and reflection of various Special Issue themes published in the Journal of Brand Management during 2018. Future research avenues are also identified. Themes discussed include (1) Brands that do Good, (2) Internal Brand Management and (3) Luxury Brand-Building.

UOW Authors

  •   Powell, Shaun (external author)

Publication Date

  • 2018

Citation

  • Powell, S. M. (2018). Journal of Brand Management: year end review 2018. Journal of Brand Management, 25 (6), 494-499.

Scopus Eid

  • 2-s2.0-85054390458

Ro Metadata Url

  • http://ro.uow.edu.au/buspapers/1526

Number Of Pages

  • 5

Start Page

  • 494

End Page

  • 499

Volume

  • 25

Issue

  • 6

Place Of Publication

  • United Kingdom