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Changing employer beliefs about employees with disability

Conference Paper


Abstract


  • The economic rationale for the National Disability Insurance Scheme (NDIS) rests on the assumption that, with additional supports, people with disability and their carers will be able to enter the paid workforce. However employment rates of people with disability have changed little in recent decades, which has been largely attributed to stereotypes and negative attitudes held by the community and employers. This study uses the Theory of Planned Behaviour as a framework to review the literature regarding employer beliefs about hiring people with disability. This includes current knowledge about employer attitudes, salient social norms and perceived obstacles to employing people with disability. The study identifies research gaps and proposes an agenda for marketing research that would produce the insight required to develop effective social marketing campaigns that work toward greater inclusion of people with disability in the Australian labour force.

Publication Date


  • 2017

Citation


  • Randle, M., Reis, S. & Dolnicar, S. (2017). Changing employer beliefs about employees with disability. Australian and New Zealand Marketing Academy Conference (ANZMAC)

Abstract


  • The economic rationale for the National Disability Insurance Scheme (NDIS) rests on the assumption that, with additional supports, people with disability and their carers will be able to enter the paid workforce. However employment rates of people with disability have changed little in recent decades, which has been largely attributed to stereotypes and negative attitudes held by the community and employers. This study uses the Theory of Planned Behaviour as a framework to review the literature regarding employer beliefs about hiring people with disability. This includes current knowledge about employer attitudes, salient social norms and perceived obstacles to employing people with disability. The study identifies research gaps and proposes an agenda for marketing research that would produce the insight required to develop effective social marketing campaigns that work toward greater inclusion of people with disability in the Australian labour force.

Publication Date


  • 2017

Citation


  • Randle, M., Reis, S. & Dolnicar, S. (2017). Changing employer beliefs about employees with disability. Australian and New Zealand Marketing Academy Conference (ANZMAC)