Group-based research for the social sciences: focus groups or an unfocussed approach?

Citation

• Randle, M. & Mackay, H. (2012). Group-based research for the social sciences: focus groups or an unfocussed approach?. International Conference on Social Sciences

Abstract

Authors

•   Randle, Melanie
•   Mackay, H (external author)

Publication Date

• 2012

Has Subject Area

• 1505 - MARKETING

Citation

• Randle, M. & Mackay, H. (2012). Group-based research for the social sciences: focus groups or an unfocussed approach?. International Conference on Social Sciences