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The actual and imagined customer experiences of blood donation: A customer value perspective

Conference Paper


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Abstract


UOW Authors


  •   Russell-Bennett, Rebekah (external author)
  •   Previte, Josephine (external author)
  •   Hartel, Charmine (external author)
  •   Smith, Geoffrey (external author)
  •   Zainuddin, Nadia

Publication Date


  • 2016

Citation


  • Russell-Bennett, R., Previte, J., Hartel, C., Smith, G. & Zainuddin, N. (2016). The actual and imagined customer experiences of blood donation: A customer value perspective. American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference SERVSIG.

Ro Full-text Url


  • https://ro.uow.edu.au/cgi/viewcontent.cgi?article=2508&context=buspapers

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1490

Abstract


UOW Authors


  •   Russell-Bennett, Rebekah (external author)
  •   Previte, Josephine (external author)
  •   Hartel, Charmine (external author)
  •   Smith, Geoffrey (external author)
  •   Zainuddin, Nadia

Publication Date


  • 2016

Citation


  • Russell-Bennett, R., Previte, J., Hartel, C., Smith, G. & Zainuddin, N. (2016). The actual and imagined customer experiences of blood donation: A customer value perspective. American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference SERVSIG.

Ro Full-text Url


  • https://ro.uow.edu.au/cgi/viewcontent.cgi?article=2508&context=buspapers

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1490